Brazilian Fintech Meliuz Proposes Expanding Bitcoin Reserves Strategy

altcoin chronicle

15 Apr 2025 — 1 min read

Brazilian fintech company Méliuz has announced plans to expand its Bitcoin reserves strategy, aiming to designate Bitcoin as the primary strategic asset in its corporate treasury. The company will hold a shareholder meeting on May 6 to vote on formally including Bitcoin investments as part of its corporate objectives.

This initiative builds upon Méliuz's earlier adoption of a Bitcoin treasury strategy. In March 2025, the company allocated approximately 10% of its cash reserves—$4.1 million—to purchase 45.72 BTC at an average price of $90,926 per coin. The move was aimed at achieving long-term returns and was complemented by the establishment of a Bitcoin Strategic Committee to explore further integration of Bitcoin into the company's financial operations.

Méliuz's decision reflects a growing trend among corporations to incorporate cryptocurrencies into their treasury strategies as a hedge against inflation and to potentially enhance financial stability. The company believes that focusing on a Bitcoin reserve has significant potential to maximize value for both the company and its shareholders.

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